Moena, Fairy of the Dolomites
Choose Moena for a more direct, genuine contact with nature, far from stress and the traffic of daily life …
Moena is the largest municipality in the Val di Fassa and in Italy, and the world, is considered to be the "fairy of the Dolomites", setting of the fairy tale in which King Laurino and his daughter were the main protagonists. The beautiful town of Moena is built on an alluvial basin and is surrounded by the impressive mountain ranges of the Dolomites, which in 2009 were recognized as a world heritage site by UNESCO.
Since Moena town centre was limited to traffic, it is now even more pleasurable to explore; its streets and typical Alpine style, the shopping, as well as the incredible landscapes and views!
The town also offers great opportunities for both those who love sports and those who just enjoy a little physical activity; in fact, thanks to the territory, you can move around Moena on foot, by bike, with snowshoes and, obviously, on skis! You can find fantastic slopes for Alpine Skiing in the “Tre Valli” and "Dolomiti-Superski” area, which, with its1200 km of slopes, is one of the most appreciated ski areas for its modern ski lifts and forever amazing views!
Moena is the first town you come across when you enter the Fiemme Valley and it boasts historical and important traditions; you just have to think of Ladino, an original Roman language that is still spoken and studied in schools today;
In the food and wine culture of the area, on the other hand, the product that stands out for its characteristics and unmistakable taste is the well-known cheese Puzzone di Moena.
Since January 2011, Moena has also boasted the title of "Pearl of the Alps", as it was selected and made part of a group of 24 alpine resorts, the Alpine Pearls, which collaborate to promote eco-compatible mountain holidays that respect high environmental sustainability criteria. All the Alpine Pearls promote various types of initiatives, both sports and cultural, with activity programmes, as well as valorizing the typical products of the area, all of which is always in line with a philosophy that favours the environment.